Are we protecting or preserving the planet? Are we reducing impact?
Is this project financially viable long-term? Does it contribute to the economy?
Is quality of life being improved for a community? Is this activity fair to local people?
Perhaps the most widely understood pillar, this combines an effort to correct existing environmental issues with steps to avoid contributing to new ones.
At Green Apple we aim to “close the loop”, diverting waste from landfill AND creating useful or beautiful products WITHOUT using new resources. We also insist that corporate contributors measurably reduce consumption of non-recyclable materials.
Money still makes the world go round.
Robust economic systems ensure communities have access to the resources they need to maintain independence.
Starting with ourselves, we aim to make Green Apple economically self-sufficient long-term.
Likewise, our projects contribute to economic development through the creation of stable employment and training that encourage innovation and entrepreneurship.
Socially sustainable communities provide a good quality of life for all residents and fair, non-discriminatory opportunities.
Green Apple projects actively support the social needs, well-being and development of community members by sharing not only business expertise, knowledge and skills, but also showing consideration and care for all.
The pillar that connects them all, by providing the sense of shared identity and purpose, which in turn encourage engagement and collaboration in tackling challenges together.
Green Apple was inspired by our neighbours and created to protect and help heal the rich cultural atmosphere of Bocachica, Cartagena and Colombia, and all of our projects have this at their core.